Analysis Of The Application Of RFID Technology In The Tourism Industry

With the rapid development of the domestic economy and the improvement of personal living standards, tourism has become a major aspect of household consumption. From the perspective of the informatization of China's tourism industry, most of the scenic spots have been digitally constructed. Websites, electronic tickets, and navigation systems have been accepted by the public. However, there are still problems such as poor information transmission and low level of information sharing. And the consumer demand of tourists is becoming more and more personalized and diversified, and they are looking forward to providing integrated tourism products from a one-stop shop.

At present, electronic tickets promoted by most attractions can provide online booking and inquiry services for tourists. The Internet has become the core and key platform for informationization to drive the development of industrialization. With the support of electronic tickets and network platforms, RFID technology has ample room to play, including traceability technology, such as: real-time monitoring of personnel, personal density monitoring and other personalized services have a foundation.

Now, first trace the main body and content of the tourism industry. The traceability of food is mainly the source and circulation. In the tourism industry, the main body of traceability is people and travelers. The content of traceback is mainly routes and behaviors. After completing two aspects, It is possible to trace the entire tour.

To trace the visit behavior of people, first of all, we must determine the identity of the people. Without personal information, there is no main body for retrospection. In view of the implementation of the real-name tickets for the 2008 Beijing Olympics, the difficulty is not too great, and it can be considered VIP in the early stage. Customers set up a real-name system, which is also to further provide more personalized services.

For RFID electronic tickets, there are two ways to store personnel information. One is to store personal information in RFID electronic tickets and write trace records into the ticket storage, such as the use of Identification RFID Keyfob Tag. The other is to store personal information in the business system. RFID electronic tickets use a unique serial number or only a personal ID number. Therefore, the implementation of traceability technology can also be divided into two types, one is offline, and the other is online.

 RFID Sticker 

The offline method is mainly to set a recording area in the RFID ticket. In the scenic area, an offline RFID-based traceability device is installed at each suitable or need-to-record location. When a tourist holds a ticket to visit here, swipe the ticket on the device The retrospective information of this place is written into the RFID ticket held by the tourist. When the tourist leaves the scenic spot, swipe the ticket on the RFID device set at the exit. The record in the ticket is read out by the device and stored in In business systems, this application is similar to the Hotel Keycard RFID Low Frequency Card. The system will track and analyze the tourist routes or behaviors in the scenic spot through the processing of records.

The online method is to set an online RFID-based traceability device in the scenic area. When a tourist holds a ticket to visit here, swipe the ticket on the device. The RFID device reads the tourist ID number stored in the ticket and records this record. Upload it to the back-end server. The back-end system obtains the traveler's personal information according to the traveler ID number, and obtains the information of the back-track point according to the RFID trace-back device number to synthesize a back-track record. The system's processing of records enables the tracing and analysis of routes or behaviors in the scenic spot. The online equipment can be wired or wirelessly connected to the server. In this way, tourists can also be tracked in real time.

The back-end system can trace the browsing trajectory of each person in the scenic area and the behavior that takes place in the scenic area through the processing of each tourist's retrospective records. Such as tourists shopping at the point of sale in the scenic area. It is not complicated to expand the RFID traceability function in attractions that already have a digital foundation. Platforms and equipment need to focus on.

The above is an analysis of the application of RFID technology in the tourism industry by RFID Sticker Label Supplier. I hope to help you.